Prioritizing Actions: A Customer-Centric Approach

Here’s how we’ll turn strategy into a timeline of concrete actions, ensuring they resonate with your customers and drive success.

1. From Big Picture to Action Steps

I’ll break down your big-picture objectives into clear, manageable steps:

• I’ll propose actions aligned with your strategy, laying the groundwork.
• Together, we’ll refine and expand the initial action list, ensuring diverse perspectives are considered.
• We’ll rank the actions based on their expected contribution to your strategic goals.

The deliverable is a list of actions, prioritized by their expected impact on your goals.

2. Validating with Customers

Remember, your customers are the heart of your business. Their needs and wants should guide your every step.

To succeed, we must ensure our proposed actions resonate with them. I’ll interview and/or survey customers to assess the value they attach to our list of actions.

With this customer feedback, we’ll refine our actions to ensure they are:

• More Valuable: Delivering what truly matters to your customers.
• More Efficient: Finding simpler ways to achieve the same results.
• Even Better: Sometimes, customer feedback sparks entirely new ideas.

The deliverable is a list of actions, ranked by both their expected contribution to your strategic goals and their perceived value by the customer.

3. Putting it all Together

Of course, some actions will be easier to implement than others. I’ll create a timeline based on:

• Impact: Contribution to your goals and customer value.
• Feasibility: Ease of implementation (technical, budgetary, and organizational considerations).
• Ownership: Assigning responsible parties for each action item.

The final deliverable is a prioritized action plan with a realistic timeline for implementation, ensuring you focus on the most impactful and achievable initiatives, maximizing your chances of success.