On B2B digital product and marketing strategy

case

Boosting Market Share Through Digital Strategy: Services over traditional marketing tactics

case

Ensuring the Adoption of a B2B Commerce Portal: Making initially reluctant users out happy to use a B2B commerce portal

resource

The Kano model in a nutshell: An excerpt from my guide to the Kano model

resource

My work on the Kano model: My work and research on the Kano model