Building a Winning Digital Strategy for Your B2B Services

To grow, companies need a robust digital strategy to not only enhance their service offering but also effectively market them to their target audience.

I use a structured, customer-centric and collaborative method to develop customized digital strategies that drive results.

1. Clarifying Your Goals and Challenges

It’s important everyone is on the same page about what you want to achieve. Sometimes that takes some work, and I can help align teams on your objectives.

Through workshops and discussions, we’ll clarify your vision, eliminate assumptions, and establish tangible goals.

2. Customer Insights

Building a successful strategy hinges on balancing your ambitions with the realities of your (potential) customers. This is a necessary step in making sure the strategy we build is viable.

I do in-depth interviews with current, potential, and past customers of your services. These are not about testing ideas, but about gaining a deep understanding of their needs, challenges, and expectations. Existing and new customer data (CRM, market research, …) complement this picture of your customer base.

3. Crafting a Compelling Strategy

By combining your goals with customer insights, we’ll create a sound, actionable, and customer-centric strategy. I follow Richard Rumelt’s framework to define a strong strategy:

• Diagnosis: Identifying the critical aspects of your service offering and the challenges you face in achieving your goals.
• Policy: Establishing a clear and overarching approach for growth. It addresses the identified challenges and capitalizes on opportunities.
• Actions: A coherent set of actions that align with the guiding policy and that will propel you towards your goals.

This strategic framework ensures that our approach considers both what you want to achieve and what is realistic and relevant to your target audience.

4. Deliverable

The delivered strategy helps you on several levels:

• Focus: It keeps your organization aligned with long-term goals, preventing distraction by less essential tasks or short-term opportunities.
• Decision-making: It acts as a reference point when making decisions about resource allocation and project prioritization.
• Adaptability: While providing direction, a good roadmap remains flexible. It can be adjusted as circumstances shift, keeping the organization responsive to change.

By putting the customer at the core of your digital strategy, you will improve your service offering and increase the effectiveness of your marketing, ultimately driving business growth and success.

With a clear strategy in place, we can start elaborating the key focus points, turn them into actions and prioritize their implementation.