B2B Digital Potential
Are you...
...uncertain about your digital services' true value?
...endlessly debating which digital initiatives to pursue?
...looking enviously at how the competition is able to position itself so clearly?
My Approach: The Digital Growth Triad
#1 Research your customers
Customer value is the foundation of every successful business. To grow, you must first find out what customers are trying to achieve with your products and services.
The overlap between your customers' goals and your objectives is where the magic happens. We'll add your and my domain knowledge in the mix and we will have the perfect ingredients to grow your business.
#2 Define a strategy
Having a strategy means you know what to do and what not to do.
Agreeing on clear guidelines to improve is what strategy is all about.
Using these guidelines we will create a roadmap for true growth, be that through improving or creating new digital assets or sharpening up your positioning.
#3 Validate your ideas
Research and strategy increase confidence, but nothing beats customer validation.
We will validate our roadmap to ensure you're on the right path to growth before you start investing too much.
Services Tailored to Your Needs
Strategy Packages
In-Depth Customer research
Intake, interviews and full report with recommendations
Digital Strategy Workshops
3 workshops with your team resulting in an agreed upon set of actionable strategic guidelines
Roadmap Development
2 workshops to gather and prioritize digital or positioning improvements
Kano Model training
A custom on-site course on applying the Kano model to validate customer value
Flexible Consulting
Project-based Collaboration
For when you're working on a digital project and need someone to do the research and help with strategy and validation.
Ad-hoc Strategic Support
For when you just need outside experience for a specific problem related to customer-centricity, digital services or positioning.
Agency Expertise Augmentation
For when you're short on staff or expertise for a client project.
MVP development
For when you want to prototype your ideas to test them with your customers.
About Me
With over 15 years of experience in digital strategy, I've helped numerous B2B companies enhance their market positioning and develop successful digital products.
My expertise spans customer-centric research, strategic planning, and MVP development, always focused on driving sustainable growth through digital innovation.
Ready To Grow?
If you
- want to grow through digital by better catering to the needs of your customers
- value long-term growth over short-term vanity wins
- need an outside perspective
(But only if you think the role of marketing is more than providing sales leads).