Turn Product and Marketing Decisions Into Revenue Growth
I help you make the right choices: what to offer, how to stand out, and which messages will win customers.
I help you make the right choices: what to offer, how to stand out, and which messages will win customers.
Your competitors are still guessing. You'll decide with confidence.
From what you offer to how you go to market, I help you choose what works and avoid what doesn’t.
Should you offer A or B? Feature X or Y? Which benefit sparks genuine enthusiasm? Which message makes a prospect sit up and listen?
I conduct deep, semi‑structured conversations with your target buyers, surface the underlying motivations, and distill them into a clear narrative brief that tells you exactly what to offer and how to talk about it.
You'll prevent expensive marketing or development mistakes and ensure strong market fit.
With every wrong decision, competitors gain ground. How should you stand out and differentiate? What elements are essential, and which can wait?
I translate fresh inside-out and outside-in insights into a ranked action roadmap, showing you what to tackle first, what comes next, and what to cut.
The result is a strategically balanced plan that you can communicate confidently to your board, investors, and teams.
Before launching a new offer or entering a new market, know if it will succeed. Validate your approach with real buyers to protect your ROI.
I test your positioning and key features or deliverables with actual prospects, reducing risk and confirming opportunity.
Testing your offerings with the target audience optimizes ROI and de-risks your investments.
Which offers, features, or benefits will win deals? What messaging will resonate most?
You'll get: In-depth buyer interviews and competitive analysis, distilled into clear, actionable answers for your offering and positioning.
How should you differentiate and present what you offer? Is your digital presence helping or hindering business? Where should you focus improvements?
You'll get: Complete outside-in analysis of your positioning and buyer experience, with prioritized recommendations for standing out and getting the customers you want.
What should you focus on next? How do you align your team to execute effectively?
You'll get: Facilitated strategy sessions that turn buyer insights into concrete priorities and a practical action plan for the coming quarter.
When you need independent perspective on high-stakes positioning, offering, or marketing choices.
You'll get: On-demand strategic input for your most important decisions, whether you need collaboration, concept validation, or added team capacity.
When you need hands-on, strategic help embedded in your projects.
You'll get: Collaboration as an extension of your team, bringing targeted expertise and supporting your choices as your needs evolve.
How can you reliably test concepts and plans before major investments?
You'll get: Practical training in customer validation techniques and decision frameworks for confidently navigating future growth.
Stop making expensive mistakes based on hunches.
Start making profitable decisions based on insights.
I'm Mathieu Dhondt.
Many executives make critical decisions based on hunches, internal politics, or whatever worked three years ago.
For over 15 years, I have helped mid-size company leaders make better choices with confidence:
The result: faster growth, fewer expensive mistakes, and competitive advantages that stick.
I'm also the co-founder of Gatekeeper Digital, a platform for easy hard skills assessments and the solo founder of Dr Freezr, a lab sample management platform.